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Submitted by Traci Gregory on December 2, 2008 - 2:30pm.

http://www.elance.com

You can find a ghostwriter for anything and everything there!

 
Submitted by Riel Roussopoulos on December 2, 2008 - 2:59pm.

Move to using micro blogging more

twitter is great for that and you can republish it on your site easily.

blogging becomes more of a "recent news flash" instead of requiring a big effort.

You'll also find that people check your tweets more frequently so it has a double positive effect.

I would not do a ghost blogger, that's not you, your opinion and at some point it'll loose it's impact.

http://AgentXL.com | http://YourFarmer.com |
We build your business online.

 
Submitted by on December 2, 2008 - 5:51pm.

if you aren't enjoying it, it isn't going to work for you. so, what will work? what if you only blogged once per week? what if you cut something out to make time for blogging (i had to cut out tv). if you want to blog, figure out a way to make time for it. if you don't want to, then try something different like micro-blogging. good luck!

 
Submitted by G Dewald | Union Street Media on December 3, 2008 - 6:25am.

Working with the frequency of blogging often helps to avoid being overwhelmed. Try blogging less often. Consistency matters more than frequency. If you choose to blog once a week or once every two weeks then stick to the schedule. Don't go ghost town.

I don't think there's anything wrong with hiring someone to write for your blog at all _if_ you are blogging to improve your search engine results and provide good content for your audience. If you're blogging as a way to increase trust/affinity with your audience then a ghost blogger may not be the right choice. Hiring someone to write for your blog is totally acceptable in my opinion and I realize that others may not share that view.

Try making short posts that link out to other relevant blog posts. These can take much less time and help keep your blog lively.

Try "banking" articles. When you're on a roll write two or three articles and save them to post later. Obviously, this only works with content that isn't time-sensitive.

Try just posting a photograph with a one-sentence description of the photo.

See if you can find some guest bloggers and sprinkle them in every now and then to give yourself a break.

Take up micro-blogging (aka Twitter) and see how that goes for you. But you may find it requires as much or more of your time.

Here's the big one:

install and use an analytics package. The site you link from your inman profile doesn't have a known analytics package installed. Google Analytics is free and good. Once you've done that you should be able to know and understand more about your audience (come hear me talk at Inman in January to learn more about that).

But even more importantly, you will be able to understand how/if your blogging efforts relate to your business goals. This will likely provide you with the motivation you need to continue, or the evidence you need to call it quits with blogging.

I hope that helps.

G. Dewald | Union Street Media | Real Estate Internet Marketing Blog

 
Submitted by Ken Smith on December 3, 2008 - 8:26am.

For most of us the marketing end of real estate isn't fun. We enjoy working with clients and putting together the deal. An important question that most bloggers forget to ask themselves as they spending countless hours blogging is: How much income has your blogging efforts generated for you vs the hours you have invested? With the same number of hours invested would you have made more money with other marketing efforts that you might enjoy more?

If you are getting a good return on your time investment then you just need to realize that work isn't always fun and your efforts are paying the bills. If you aren't seeing a good return or could replace that same return with the same amount of time working on other marketing that you will enjoy more then change where you are focusing your efforts.

Ken Smith
Suburban House Hunters

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