G Dewald | Union Street Media

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Working with the frequency of blogging often helps to avoid being overwhelmed. Try blogging less often. Consistency matters more than frequency. If you choose to blog once a week or once every two weeks then stick to the schedule. Don't go ghost town. I don't think there's anything wrong with hiring someone to write for your blog at all _if_ you are blogging to improve your search engine results and provide good content for your audience. If you're blogging as a way to increase trust/affinity with your audience then a ghost blogger may not be the right choice. Hiring someone to write for your blog is totally acceptable in my opinion and I realize that others may not share that view. Try making short posts that link out to other relevant blog posts. These can take much less time and help keep your blog lively. Try "banking" articles. When you're on a roll write two or three articles and save them to post later. Obviously, this only works with content that isn't time-sensitive. Try just posting a photograph with a one-sentence description of the photo. See if you can find some guest bloggers and sprinkle them in every now and then to give yourself a break. Take up micro-blogging (aka Twitter) and see how that goes for you. But you may find it requires as much or more of your time. Here's the big one: install and use an analytics package. The site you link from your inman profile doesn't have a known analytics package installed. Google Analytics is free and good. Once you've done that you should be able to know and understand more about your audience (come hear me talk at Inman in January to learn more about that). But even more importantly, you will be able to understand how/if your blogging efforts relate to your business goals. This will likely provide you with the motivation you need to continue, or the evidence you need to call it quits with blogging. I hope that helps. G. Dewald | Union Street Media | Real Estate Internet Marketing Blog

Never too late. I will keep updating as long as stuff keeps coming in. Along this line, if you've put your info in this comment thread and it isn't in the list above, please resubmit and don't forget to include the "what I tweet about" part. Sorry for missing anyone. And... do feel free to remind any Twittering RE folks to self-select themselves into this list as well. :) G. Dewald | Union Street Media | Real Estate Internet Marketing Blog

From one of the articles you linked: "Ranking is dead," says Bruce, recalling his words from his presentation. Going forward, he says you're going to have to look at analytics, measure traffic, bounce rates, action, etc. You know I love that. :) To some extent, this has been going on for some time in smaller doses. The Goog already displays different results based on where it thinks you are located. And anything that gets business owners to focus on conversions instead of search engine positions is good, as far as I'm concerned. We'll be forced to understand more about our visitors. But that's not entirely new either. Newish buzzwords to help locate existing thinking to help in an improved Google world: Engagement (all the rage last year and still very important) and Relevance (rising buzzword of social media). Get both of those nailed and you'll be fine. Lower visitor numbers with increased relevance is absolutely fine with me. Great articles! G. Dewald | Union Street Media | Real Estate Internet Marketing Blog