Newspaper advertising migrating to the Web
By Inman News, Friday, November 21, 2008.Bookmarking Sites
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Ben Phillips, vice president and managing director of OpenHouse.com, discusses how an industry-run destination site can help agents and brokers better promote their listings online.
More stories on Inman.com featuring Openhouse.com
Ben Phillips will be a featured speaker at Real Estate Connect in New York City, January 7-9, 2009. Find out more.
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Submitted by George Farmer on November 26, 2008 - 4:57am.
I agree whole-hardly. Our site www.landincorporated.com. for land and rural homes listings charges $24.95 per month for unlimited ads that are visible worldwide. I am also a Realtor and a local ad in the newspaper in town of about 150,000 is around $75 for one Sunday with only three lines. Yes you may find the local buyer on the local ad but these days most real estate shopping is on the net as you get photos and so much more information to evaluate with.
Land For Sale
Submitted by Perry Evans on November 26, 2008 - 5:29am.
From what I know, agents have known for a long time that newspaper advertising is the worst ROI in their marketing mix. However, to retain the packaging of a "comprehensive marketing program" for the property owner, having a newspaper ad was a "necessary evil" - a checklist item they felt they could not delete.
Any comments on whether this reality gap (consumer perception vs. ad performance) is fading sufficiently for agents to be comfortable excluding the newspaper listings?
Submitted by Richard Greenwood on November 26, 2008 - 9:54am.
Old ways of doing the real estate business are
http://GoneWithTheWeb.com